• Harsh Doshi

Innovative Beverage Launches in India

Updated: Aug 3, 2019

The last few years have seen a wide variety of non-dairy beverage launches that focus on health, wellness and performance. These are startups introducing products that go beyond mere juices or flavored water and - while still niche - are carving out a rather distinct space for themselves.


Check out the list of beverages below:



Good Juicery

Incorporated in 2012, and launched in 2013. They are based out of Pune, Maharashtra and

offer sparkling fruit drinks (before Modi Ji insisted!). They've recently entered into the more traditional space of still juices. Last seen: Novotel at Juhu, Mumbai. Available on http://www.thegoodjuicery.com/


G7 Beverages

Incorporated in 2013. They are based out of Mumbai, Maharashtra and offer alkaline water (under Alkalen). Last seen: Foodhall at Lower Parel, Mumbai. Available on https://alkalen.com/


SipWise Beverages

Incorporated in 2014, and launched in 2017. They are based out of Ahmedabad, Gujarat and

offer energy drinks (under 1947) and green tea herb coolers (under What If!). Last seen: Barista at Shivagi Park, Mumbai.

Available on https://sipwise.co.in/


Nutricane Beverages

Incorporated in 2015, and launched in 2017. They are based out of Delhi, and offer sugarcane, and fruit+sugarcane juices in glass bottles (under Oh My Ganna!). Last seen: Online.

Available on https://www.drinkomg.in/


Blue Tokai Coffee

Launched in 2015. They are based out of Mumbai, and offer a variety of coffee blends. They've launched a bottled version of their cold-brew. Last seen: Soho House in Juhu, Mumbai.

Available on https://bluetokaicoffee.com/


Fettle Works

Incorporated in 2017. They are based out of Mumbai, and offer functional, ayurvedic juices (under Poshn) Last seen: Physique 57 in Lower Parel, Mumbai

Available on https://www.myposhn.com/

Triquetrus Essentials

Incorporated in 2017. They are based out of Mumbai, and offer energy shots and pre-mixes (under Fyre). Last seen: Online.

Available on http://fyreenergy.com/


Akiva

Incorporated in 2017. They are based out of Mumbai, and offer energy shots and pre-mixes. Last seen: Online.

Available on https://akivasuperfoods.com/


Sleepy Owl Coffee

Incorporated in 2017. They are based out of Delhi, and offer cold brewed coffee in a variety of forms (bag-in-box and glass bottles with ring-pull caps) under Sleepy Owl. Last seen: O'Leaf in Matunga, Mumbai.

Available on https://sleepyowl.co/


Brewhouse Teas

Incorporated in 2017. They are based out of Delhi, and offer iced tea in a variety of flavors under Brewhouse. Recent reports suggest they are going to launch a carbonated version too. Last seen: Crawford Market, Mumbai.

Available on http://www.drinkbrewhouse.com/


Merhaki Beverages

Incorporated in 2017, and launched in 2018. They are based out of Bangalore, Karnataka and

offer functional 'bio-active' drinks crafted for women and inspired by Ayurveda. They're stocked out of their PCOS drink, and seem to get good reviews for their PMS version. Last seen: Health & Wellness Expo at Goregaon, Mumbai.

Available on https://andme.in


AV Organics

Incorporated in 2018, and launched in 2019. They are based out of Vadodara, Gujarat and

offer black, highly mineralized alkaline water infused with humic and fulvic substances (under Evocus). This is quite similar to BLK. Water, previously imported into the country and available on Foodhall shelves. Last seen: Online.

Available on http://drinkevocus.com/


Zenith Drinks

Incorporated in 2018, and launched in the same year. They are based out of Delhi, and

offer ayurvedic anti-ageing drinks based off coconut water (under Auric). Last seen: Online.

Available on https://www.theauric.com


Naturedge Beverages

Incorporated in 2018, and launched in the same year. They are based out of Mumbai, and offer 'herbally' fortified still and fizzy drinks in PET bottles and cans (under Shunya). Last seen: Foodhall at Khar, Mumbai.

Available on https://www.drinkshunya.com/


I've definitely missed a few (i.e. startups in the non-alcoholic beer space or probiotics). If you'd like to update your details on this page, please write to us and we'll be happy to do so!


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